'Google Search' is main way websites are discovered by users. Other search engines also take market share such as Bing and Yahoo. In China Baidu is the market-leader.
Put simply, Search Engine Optimisation is the art of getting your website to a) appear in search results at all and b) appear at the top of that search result.
SEO is an ongoing process and does require investment to get results but once established, a website well optimised for search can bring traffic, leads and sales in all year round delivering a good return on investment.
We can help by formulating an SEO strategy, implementing it, measuring results, tweaking, measuring again and ensuring that ROI is achieved.
Because we are a full stack web development agency, we can build an SEO strategy into your website from the get go making it more cost effective to have one.
Extremely effective website delivering a regular number of visitors per day completely organically. The service is well-defined and the site is optimised better than local competitors resulting in high rank position for a variety of local towns included in the search term.
There are various kinds of Pay Per Click Advertising but the most commonly seen are promoted search results. This places your advert at the top of the search engine results page above normal search results. It is a very effective way to advertise to users who have submitted a search term relevant to your business, products or services and a great deal of optimisation can be done to increase return on investment. We provide strategies for using PPC advertising as well as campaign setup and management.
Other forms of PPC advertising include display ads on the content network and social media paid promotions. Theses work differently to promoted search results in that they target groups of people who have expressed an interest in things relevant to your business, products or services. This kind of advertising suits certain businesses better than others and we can help you work out whether display and social media paid promotions could help you. We provide strategy, campaign setup and management services.
In addition to spending money on advertising, it is also possible to make money from it too. The traffic on your website is a valuable asset and one that you can advertise to effectively adding your website to the content network. We can advise on and implement advertising revenue strategies for your website.
Launched this holiday lettings agency with Google and Microsoft (Bing) promoted search. We focussed on terms relating to the estate's specific selling points: sea views, swimming pool and so on. Excellent results with many bookings achieved directly through the site reducing the commission paid to other lettings advertisers such as bookings.com
Sometimes a good old fashioned press release is the best way to reach your audience. Online, there are so many opportunities to reach users via news and content websites as well as through influencers who have a loyal following.
What we call Digital PR, is the process of reaching out to these 'watering holes' where your audience can be found and pitching strong storylines so as to get featured and ultimately bring traffic to your website so the user can engage with your content, products or services.
This process is typically a collaboration between ourselves and you but we are able to create a strategy, implement it, manage it and measure results.
NextG-Com were recently acquired by ARM (we built NextG-Com's website, not ARM's website) but in the lead up to the acquistion we were involved in digital PR for NextG-Com publishing press releases.